Agents & Their Clients
Thursday, February 6, 2020
There are quite a few different ways that we, as Agents, begin working with our clients. Our clients are our most valued asset and our business is all about them. A long-term and rewarding real estate relationship is our aim with all of our clients.
Referrals are our favourite
As agents we love receiving business via referrals from satisfied customers. There is something very special and rewarding about it. It’s a great feeling to know that we were able to help someone and provide a service that they were so happy with that they were willing to tell their valued friends and family about us and recommend us as an agent. It is the best!
It is also extremely appreciated and anytime you refer someone please tell them to let us know that you have referred them so we can personally thank you.
You may be aware of some of the referral sites that exist who, when you contact them, present you with some options for local agents in an effort to streamline the process for you and narrow down your choices. We can certainly see why a potential seller would be interested in doing this, however, what a lot of sellers don’t realise is that the referral service will then charge the agent a percentage of the commission when the property is sold. This can be as much as 20% of the total commission. If you list your property with one of the agents recommended by them then they will invoice the agent on settlement for their referral fee.
Where this is particularly difficult for an agent is that sometimes, the seller may have already been their client but because they made an enquiry through the referral website then the referral site says they made the referral. It is in then on the agent to prove the existing relationship with their own client!
In no way do we blame our client for this, rather it is that sometimes the terms and conditions and the understanding by the seller of what it means to ask for information through the referral sites is a bit murky and not easily understood. Also, it can be initiated as easily as giving them your email address and details when taking them up on their offer of a free information booklet.
If you like what you have seen of our agency or if someone you know has recommended us and especially if you have dealt with us before then we would love it if you came directly to us. All it takes is a quick phone call to our office to get the ball rolling for you.
Like to research?
If you’re someone who likes to do research before deciding who to contact, then we would recommend you look at an independent review site like Rate My Agent. There you can easily compare agents based on different criteria, eg number of sales, number of recommendations etc, and you can also read reviews written by sellers and buyers of their experience with their agent. You can’t get better than straight from the horse’s mouth, so to speak. Also, there is no actual referral made by the site and therefore no fee claimed by the site from the agent.
All good agents and agencies will also have profile pages on the respected real estate sites like Domain and Realestate.com.au. These sites will also offer you statistics on the performance of an agent and can give you a feel for the agent themselves from the information provided on there. They are also a good source of information on the market generally in an area so you can compare an agent or agency’s performance against the market.
Our own website also offers profiles on all our team members so you can get to know them a bit before making contact. There is also a section with testimonials for you to read as well.
Also, on our website you will find our Blog which is full of helpful and informative articles and videos on all different aspects of real estate. Anyone interested in having our fortnightly blog delivered directly to their inbox can contact us via our website and we can add them to the mail list. It’s easy to unsubscribe in just a click or two if you don’t want them anymore.
We want you to remember us
We invest a lot of time, money and effort into our brand and marketing and it will probably come as no surprise for you to know that each listing advertised is not only carefully designed to show off a property for sale in its absolute best light to a maximum number of buyers, but is also a reflection of our professional standards across the different advertising mediums.
You might be seeing our website listings, print adverts, flyers and social media ads as a buyer or simply someone interested in real estate but at some point, it’s likely that you may have a property to sell or lease. When you do, we want it to be us who can do this for you!
We want you to remember our logo and colours, how great our professional photos looked and how well they showcased the properties you were looking at and, if you had any personal interaction with our team, then we certainly want that to be positive and memorable for all the right reasons. You might even remember our jingle! (More on that later).
We want you to remember us and then contact us so we can provide our great service to you!
We will remember you
If you’ve bought or sold before you might wonder why you keep hearing from your agent over time, even after everything is finalised and finished.
We love to keep in touch with our past happy clients so that they know we are waiting and ready to help them with anything real estate related. We want you to think of us anytime you have a real estate question like:
Are you thinking of selling?
Do you want to know what your property is worth? Obligation free!
Are you thinking of renting out your property or buying an investment property?
Are you wondering whether it’s a good idea to renovate your home? If so, what are the best areas to concentrate on are and how much should you spend?
How is the current market and is this a good time to sell or buy?
.… and this list goes on.
The best thing is though, you don’t have to be a previous client for us to help you with any of these. Anyone can give us a call at any time, and we are always more than happy to chat with you and answer your questions.
How else do people find us?
Other ways our clients find us may be:
Because of flyers received in your mailbox when other houses in your area have been listed and sold.
You may have seen our property listings on Facebook or Instagram and like the look of how we showcase our listings.
Possibly you’ve seen one of our videos of our agents or a property they are selling and liked what you saw.
Perhaps you came along to one of our Open Homes and had a positive interaction with one of our Sales Team.
You like our Facebook and Instagram pages where we like to post fun and informative stuff about real estate and what’s happening in our office.
You may have simply googled real estate agents in the area and chosen us that way.
Maybe you’re a little old school and found us via Yellow Pages.
Because you may have seen our For Sale and Sold signs around town and our name has stuck with you.
Through word of mouth when talking to friends or acquaintances.
Maybe you remembered our catchy jingle from the early 2000’s. It’s amazing how many people do remember the song ….
Can we help you? Call us any time.